In the lawsuit, the Plaintiff says that General Mills’ digestive health advertising claim for its Yo-Plus® yogurt products is false and, for that reason, General Mills has violated California laws prohibiting deceptive and unfair trade practices. Plaintiff claims that because of the false advertising General Mills was able to charge more for the Yo-Plus® yogurt products versus other yogurt products. You can read the Plaintiff’s Class Action Complaint at www.bholaw.com or www.rgrdlaw.com.
General Mills responds that its digestive health claims about YoPlus® yogurt are true and supported by scientific evidence, and that not all purchasers paid a premium for the product.
The Court has not decided whether the Plaintiff or General Mills is correct. By establishing the Class and issuing this Notice, the Court is not suggesting that the Plaintiff will win or lose this case. The Plaintiff must prove his claims at trial.
A bench trial is set for September 11, 2012 on the California Unfair Competition Law ("UCL") claim.
Exclusion Request deadline – November 28, 2012 (Postmarked)